THE RELATIONSHIP AMONG SERVICE INNOVATION, SERVICE QUALITY, BRAND IMAGE , CUSTOMER SATISFACTION AND REPURCHASE INTENSION: EXAMPLE OF BANKING WEALTH MANAGEMENT CASE STUDY
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 102 === Abstract The study investigates the wealth management business of the banking industry, which is a highly regulated industry. In recent years, the QE policy in the U.S.A has resulted in an era of low interest rates globally. In the past, the main profit mode...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54244442159244134483 |