Effects of Country of Origin on Intention of Dealing Business with the Bank

碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 102 === Since the internationalization and the liberalization of Taiwan Financial market, consumers have more choices. On the other hand, the various needs of consumers and gradually open up the financial market; the consumers have more and more choices of banks fro...

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Bibliographic Details
Main Authors: Cheng-Hao Wu, 吳政豪
Other Authors: Yuan-Chuan Chuang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/68343413313359613471