The Effect of perceived Risk on Consumer''s Purchasing Intention for Folding Bike

碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 102 === Since many bike dealers and firms were bankrupted because the reduction of peaking tide for buying bikes at 2008-2010, how to stably maintain the emerging and fashionable market of folding bikes become the important issue of some bikes’ dealers. How to acq...

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Bibliographic Details
Main Authors: Kai-Wei Kuo, 郭凱維
Other Authors: Tai-Yi Yu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/15924408953335407141