The Study of Factors Influencing Mobile Ticket Adoption:The Status Quo Bias Theory

碩士 === 銘傳大學 === 企業管理學系碩士班 === 102 === As the global Internet, ubiquitous technologies and wireless application become widespread, e-commerce has been shifted its form into the era of mobile commerce, and consumers gradually acquire the greater ability and application of SOLOMO, namely social, locati...

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Bibliographic Details
Main Authors: Kuang-Ju Wang, 王冠茹
Other Authors: Chun-Der Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/u977nm