Effects of customer patriotism and COO on customer satisfaction and purchase intention: The case of Thangloi and Sheraton Hotel in Vietnam.
碩士 === 銘傳大學 === 企業管理學系碩士班 === 102 === The Hotel industry is growing so fast around the world. Customers have more choices for their vacations. Furthermore, hotels are more competitive with each other. It is important for hotels to improve their service quality to enhance their image and make sure cu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21674837650912720430 |