Effects of Tour Leader’s Competency and Ethical Behavior on Tourist’s Behavioral Intentions：Mediating Effect of Tourist’s Trust in the Tour Leader
博士 === 銘傳大學 === 企業管理學系博士班 === 102 === Tour leaders are the key front-line employees in the tourism industry. The competency and ethical behavior are critical elements to the requirements of the tour leader. Previous literatures have discussed tour leaders’ working content, characteristics and role...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6k3fgk |