A Study of the Relationships among Service Quality, Customer Satisfaction and Repurchase Intention of Textbook Publishers - Case of Nani Book Enterprise Co., Ltd.

碩士 === 康寧大學 === 企業管理研究所 === 102 === The purpose of this study was to investigate the relationship between the Changhua County elementary school teachers and the textbook Publishers for the service quality, customer satisfaction, and repurchase intention. The method of the study adopts questionnaires...

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Bibliographic Details
Main Authors: Mei-lun Chen, 陳美綸
Other Authors: Shao-Tsuo Chu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/82muep