The Factors of Buy-again for Nan Shan Life Insurance Company's Customers: Case Study by Analytic Hierarchy Process Method

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 102 === This study taked Nan Shan Life Insurance Company for example, research the relationship between service quality and customer repurchase cognitive factors related to Nan Shan Life Insurance for reference. In this study, a questionnaire distributed consumers...

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Bibliographic Details
Main Authors: Tsai-Te Chiang, 江再得
Other Authors: Z-John Liu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/st34d7