The Determinants and Outcomes of Customer Relationship Management

碩士 === 嶺東科技大學 === 行銷與流通管理研究所 === 102 === Customer Relationship Management is currently the subject of theoretical academia is very mature, but in today's business operations and applications is very scarce and not being taken seriously. To succeed in the creation of an enterprise of a special r...

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Bibliographic Details
Main Authors: Ting-Wen Shen, 沈亭彣
Other Authors: Chao-Hung Wang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/03358139670911635543