The Impact of Brand Association, Brand Awareness and Integrated Marketing Communication, on Brand Equity
碩士 === 嶺東科技大學 === 行銷與流通管理研究所 === 102 === This study was to explore tourist travelers when choosing hotels, tourist hotels for brand association and brand awareness of tourist hotels and produce integrated marketing communication, travelers have an impact on tourist hotel brand equity. In this study,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56398017684352900583 |