The Effect of International Exhibition Marketing Factors on Performance

碩士 === 嶺東科技大學 === 國際企業研究所 === 102 === This study aimed to Taiwanese and overseas machine tools manufacturers and agents attend international Exhibition, to affect exhibition market factors on performance, included display products, people and booth decration, and promotion, and to clear exhibitn per...

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Bibliographic Details
Main Authors: Chih-Chen Lin, 林志成
Other Authors: Chien-Chun Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/31568327157949694256