Research on the impact of impulsive buying behavior of the virtual community members’ trust and impulse buying trait - A Case Study of LINE App

碩士 === 龍華科技大學 === 企業管理系碩士班 === 102 === This research is designed to discuss whether the technological upgrading handheld mobile devices, the rapid development on related communication software, the real-time community interaction among people who utilize mobile phone APP will have an impact on impul...

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Bibliographic Details
Main Authors: Liang, Cheng-Wei, 梁震威
Other Authors: Lee, Wei-Chun
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/5q86s6