Relationships among Relationship Benefit, Switching Costs,Switching Intention and Customer Loyalty：A case Study of the Co-Brand Card issued by A Bank and Costco in Taiwan
碩士 === 龍華科技大學 === 企業管理系碩士班 === 102 === The development of the credit card market has entered into a mature stage so far. For credit card companies, apart from looking for new customers, to maintain their existing customer base becomes more important. Credit card companies should brainstorm ways to b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98b39k |