A Study of Consumer Perceived Value of Red Wine and Purchase Intention: Using Involvement as Mediator
碩士 === 高苑科技大學 === 經營管理研究所 === 102 === Abstract Taiwan had not seen economic recovery in 2012. Yet sales in red wine grew as consumption crunched, showing the popularity of red wine among the Taiwanese. To expand and increase revenue in the vast domestic red wine market, businesses must provide appr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r6wdne |