A Study on Behavioral Intention of Consumers Purchasing Drip Coffee

碩士 === 高苑科技大學 === 經營管理研究所 === 102 === Following with the change of food and drink culture, drinking coffee has become a habit for most people. The popular trends can be seen from the variety of coffee shops penetrated through streets and even alleys, such as coffee chain, specialty and personalizati...

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Bibliographic Details
Main Authors: OU YI CHEN, 歐宜蓁
Other Authors: Chang-Chun Li
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/q8cu9u