A Study of the Key Success Factors of M.I.C.E.in Kaohsiung

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 102 === According to the Global Association of the Exhibition Industry (UFI), MICE industry has been well-developed in Europe and the U.S. and reached an annual global market value of US$1.2 trillion. The industry brings enormous economic benefit to the countries...

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Bibliographic Details
Main Authors: Jen-Hun Chiang, 江仁宏
Other Authors: Yi-Min Li
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/44809481818399569412