A Study of Effect Factor of Corporate Sticker Sponsorship Benefits And User Free-download Intention of Corporate Sticker, LINE as an Example
碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 102 === A sticker worth a thousand words. With the evolution of technology, the smart phone has changed the way people communicate and has driven instant messenger boom, such as “LINE messenger” which has a staggering number of users in the world. It’s LINE stick...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/33hu72 |