The effect of Experiential Marketing on Purchase Intention of APPs – with the Google Play as a example
碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 102 === Consumers not only care the function on the products, but also care the extra value of products. Many studies have pointed out that customers could receive extra value of products by experience. Schmitt (1999) point out the “Strategic Experiential Models”...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73974916062576034266 |