| Summary: | 碩士 === 國立高雄應用科技大學 === 企業管理系 === 102 === Based on the stocked-listed companies in Taiwan from 2009 to 2013 as the sample set, this study explores the relationship between CEO overconfidence and announcing performance of new product. And further explore does competitors responsiveness and firm resource efficiency has a moderating effect on the relationship between CEO overconfidence and announcing performance of new product.
The study finds that new product announcing has a positive on firms’ performance, CEO overconfidence has a negative on announcing performance of new product；second, competitors responsiveness has a positive moderating effect on the relationship between CEO overconfidence and announcing performance of new product；In addition, firm resource efficiency has a negative moderating effect on the relationship between CEO overconfidence and announcing performance of new product, especially R&D resource efficiency、marketing resource efficiency and production resource efficiency have create moderating effect on the relationship between CEO overconfidence and announcing performance of new product, but inventory resource efficiency have no moderating effect on the relationship between CEO overconfidence and announcing performance of new product.
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