The Effect of CEO Overconfidence on New Product Performance

碩士 === 國立高雄應用科技大學 === 企業管理系 === 102 === Based on the stocked-listed companies in Taiwan from 2009 to 2013 as the sample set, this study explores the relationship between CEO overconfidence and announcing performance of new product. And further explore does competitors responsiveness and firm resourc...

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Bibliographic Details
Main Authors: Ya-Ting Yang, 楊雅婷
Other Authors: Ying-Jiuan Wong
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/t8tg4v