The Relationships among Health -Food Involvement ,Brand Image and Purchase Intension - An Example of Ruan Gu Guan Customers in Tainan
碩士 === 崑山科技大學 === 企業管理研究所 === 102 === A procedure is this research randomly chooses 100 customers to carry on questionnaire in Minshen and Chongshan shop, respectively. In mean difference analysis, the empirical results show that all the dimension –involvement, brand image and purchase intension...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/t4h2yp |