The Study of Consumer Prefernece for the Brand of Notebooks
碩士 === 開南大學 === 商學院碩士在職專班 === 102 === This study investigates the factors impacting notebook brand loyalty of consumers. Based on extensive literature review, a set of seven factors is used to establish the research model. The linear Structural Equation Model (SEM) is employed to explore the analysi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73558333318623867612 |