The Determinants for the Development of Brand
碩士 === 開南大學 === 商學院碩士在職專班 === 102 === Due to the competitive environment of global marketing, traditional manufacturing-oriented enterprises today must transfer into independent brand-oriented enterprise. In order to evaluate brand development performance, brand-oriented organizations require an eva...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45310526829135346620 |