The Study on the Impact of the number of Mainland Tourists to Taiwan on the Sales and Profit of KKL
碩士 === 國立金門大學 === 國際暨大陸事務學系碩士班 === 102 === By utilizing both the sales volume (quantity) and revenue (price) of KKL (Kinmen Kaoliang Liquor Inc.), respectively, to proxy for the performance of KKL, this study tried to investigate the nonlinear effect of two macro fundamentals and the Chinese inbound...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jq4c7b |