Marketing research of small and medium sized food and beverage industry: Marketing applications in the story as an example

碩士 === 景文科技大學 === 旅遊管理系觀光與餐旅管理碩士班 === 102 === Abstract Higher visibility via marketing is one of the best ways to improve the performance of the catering business. The result is enhanced brand recognition and consolidation of core competitiveness. Each restaurant has its own stories. Telling stories...

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Bibliographic Details
Main Authors: Li, You-Shun, 李友順
Other Authors: Hu, I-Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/42g8f3