The Study on Mainland Tourist Satisfaction with Taiwan Tours and Service Quality of Tour Guides

碩士 === 醒吾科技大學 === 觀光休閒系所 === 102 === ABSTRACT This study aims at understanding the degree of satisfaction among mainland tourists during their trip to Taiwan, and their tour guide’s service quality. This is to see how the background of tourists affects their degree of satisfaction and the guide’s se...

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Bibliographic Details
Main Authors: YANG YA LIN, 楊亞霖
Other Authors: SHEU RU SHUO
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/42578521361024729797