A Research on the Consumer Decision-Making Styles in Traveling
碩士 === 玄奘大學 === 企業管理學系碩士在職專班 === 102 === This study aimed to analyze the market segmentation of consumer travel decision-making using questionnaire as the main research method. After data collected, researcher applied Cronbach's α and exploratory factor analysis to examine the reliability and v...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5gbgc8 |