Perceived Value of Food Quality in Chinese Fast Food Restaurants: Perspectives of Healthiness, Taste, and the Environment

碩士 === 輔仁大學 === 餐旅管理學系碩士在職專班 === 102 === In recent years, as a result of market internationalization and liberalization, international fast food restaurant brands chains have arrived in Taiwan, bringing about a degree of standardization in the Chinese catering industry, as well as more research and...

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Bibliographic Details
Main Authors: Li Cheng-Xuan, 李承軒
Other Authors: Louh Hsiang-Fei
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/46936337516081822790