The Study on Marketing Tools and Performance of Online-to-Offline（O2O）Model of E-Commerce
碩士 === 輔仁大學 === 資訊管理學系碩士在職專班 === 102 === The popularity of virtual channel brought the rapid development of e-commerce, fast communication in consumer information, and the constantly change in business models. E-commerce also developed new patterns, and it made its way from enterprises which only fo...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55108467205630454117 |