An Empirical Study of e-Commerce Platform Website Guarantee Mechanism

碩士 === 輔仁大學 === 資訊管理學系碩士在職專班 === 102 === In an online shopping environment, since consumer has no real physical contact with the product, it is very likely that they may have doubt about the product’s information or quality. Therefore, the e-commerce website have provided may measures to boost consu...

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Bibliographic Details
Main Authors: Lin, Yu-Ting, 林玉婷
Other Authors: Chang, Yin-Yih
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/08952480223536112259