The Influence of Buying Purpose and Gift-giving Motivation on the Attitude toward Superstitious Products in Different Situations
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 102 === Superstitions are gradually being applied in today’s marketplace. Due to the great business opportunity and the prosperous market, firms prevalently conduct superstitious marketing to promote their product and attract consumer to purchase. Therefore, this stu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85844299138629311200 |