A Study of the Impact of Product Manufacturing Country Image, Product Traceability on Customer Purchase Intention
碩士 === 佛光大學 === 管理學系 === 102 === This study aims to explore the consumer during the Japanese air-conditioning products purchased from a previous reference variables country of original (COO), brand manufacturing countries (COM), the country brand design (COD) and then evolved into product manufactur...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5j3v4r |