旅遊意象、體驗行銷對重遊意願影響之研究-以宜蘭縣冬山河親水公園為例

碩士 === 佛光大學 === 管理學系 === 102 === Donshan River Water Park has long been one of the most attractive places and the well-known tourist attraction in Yilan County due to the children's festival event. However, the number of visitors has significantly concentrated only during the festivals in the w...

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Bibliographic Details
Main Author: 楊瑩玲
Other Authors: 張和然
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/52464823285978281236