Psychological Factors Affecting Consumer’s Buying Decision: A Case of LEXUS

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 102 === Taiwan’s expanding economy and good development of public construction has resulted in a rapid connection between Taiwan and other well-developed countries around the world. Furthermore, the Taiwanese life style has improved accordingly. Since the beginning of...

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Bibliographic Details
Main Authors: Ho-Shen Yang, 楊和伸
Other Authors: 鄭孟育
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/fyaz2g