The Influence of Star Effects on the Intention for Watching Chinese Professional Baseball Games

• Main Authors: Jun Hao Yang, 楊鈞皓
• Other Authors: Guang Wen Wu
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/07406479602190156016

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 102 === This study aimes to investigate the effect of the stars , as famous foreign players, those returning from overseas , or having a considerable reputation in the Chinese Professional Baseball and so on , on watching Intention of the Chinese Professional Baseball League games through online questionnaires. After obtaining 210 valid questionnaires and then making statistical analysis the following conclusions are made: First, whether the skills of star players can attract fans to watch the games are positive. Such means that players could use their skills to attract attention and thus influence the fans to watch on the sport or through broadcast approach of the Chinese Professional Baseball. Second, that the morality of star players attract fans to watch the games is positivee. This issue is especially raised for the Chinese Professional Baseball League after two large-scale events of fixing matches happened and caused loss of fans due to doubt of fairness of games . Fans attach importance to value morality of players on the field in order to ascertain whether there are doubts about match-fixing .Fans still accept and watch games if they are not match-fixing. Third, whether topics about star players can attract fans or even causing them to expect to watch games are positive. Currently there are only four teams in the Chinese Professional Baseball League. The games playing among four teams are lackluster. Under such a small scale environments, creating topics to attract fans is positive and significant .Such has been established by the fact Manny Ramirez joined Taiwan E-Da Rhino team and averaged the game attracting 9,245 fans to watch the game. Fourth, the wishes and attitudes of fans to watch games are positive. After topics have attracted fans to watch games, the content, the intensity and tension of games gradually make fans to begin to pay attention to games of the Chinese Professional Baseball League and then start watching games. In the questionnaires respondents to watch 3-4 times a week are at most by 37%, and respectively 17% 1-2 times a week, 5-6 times a week by 16% and 16% 3-4 times a day. Only 14% of respondents did not have habits to watch games, which means that there are 86% of fans have been watching games and show loyalty, to the Chinese Professional Baseball League. Based on these findings, this study suggests that each team of the Chinese Professional Baseball League make an effort to nurture, creat and make up of domestic star players, or the hire famous foreign players to attract fans to watch games.