The Influence of Star Effects on the Intention for Watching Chinese Professional Baseball Games
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 102 === This study aimes to investigate the effect of the stars , as famous foreign players, those returning from overseas , or having a considerable reputation in the Chinese Professional Baseball and so on , on watching Intention of the Chinese Professional Baseball...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07406479602190156016 |