An evaluative approach for brand identity- predicts brand logo positioning and risk of logo redesign.
碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 102 === Since brand management has been playing an important role in marketing field, more and more companies care about their images that perceived by their customers. Therefore, companies do a lot of effort on building their images through several strategies such a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/3sg4ce |