Using Structural Equation Modeling to Investigate the Experiential Marketing on Buying Motivation of Bicycles

碩士 === 逢甲大學 === 工業工程與系統管理學系 === 102

Bibliographic Details
Main Author: 張芳萍
Other Authors: 郭修暐
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/36680285277885957035