The Study of Product Functionality and Price on Consumers’ Purchase Intention ─ Soymilk Maker as an Example
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === ABSTRACT There were several food safety scandals recently, many people started to make food on their own in order to ensure their safety and health. Therefore, it gave rise to a “DIY Food” tempest, and it also increased the demand of small-scale appliances. Fo...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/tn76z9 |