A Study on Traveling Image toward Taiwan and Traveling Satisfaction for Tourists of Southeast Asia

碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === This research aims to investigate the influence of south-east Asian tourists’ image of Taiwan on their tour satisfaction, focusing on tourists from Malaysia, Singapore and Indonesia. With questionnaires gathered via convenient sampling, a total of 427 questionn...

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Bibliographic Details
Main Authors: Chung, Yun-Chen, 鍾畇蓁
Other Authors: Lei, Wien-Gu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/99457679450537842339