Drivers’ Motivation, Behavior and Satisfaction on Tuning to the Traffic Broadcasting Service - Uses and Gratifications Theory Perspective
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === Since 1993 the opening of the broadcast channels, a huge number of the domestic radio stations, large and small, have rapidly mushroomed. In such a contending market, the so-called "type radio stations" focusing on audience segmentation came into bein...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50263336983258542654 |