The Impacts of Store Image, Perceived Risk on Perceived Value - Negative Message as a Moderator
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === Recently, domestic food safety incidents have been discovered, so that consumers have more purchase risk, thereby affecting the willingness to buy merchandise. How to reduce consumers' perceived risk, increase purchase intention become the initial motivati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ztquns |