The Study of Sales Promotion, Involvement and Purchase Intention of Dietary Supplements among Teachers: Country of Origin Image as a Moderatoring Variable
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === The purpose of this study is to investigate how sales promotion and involvement influence purchase intention when consumers purchase health food as well as to explore the moderating effect between country of origin image and other variables. A total of 365 ques...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xexcj7 |