A Study of the Purchase Intention Related to the Purchase Motivation of Tour Products and the Impression Management of Tour Guides
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === This study aimed to discuss the relationship between tourists’ purchasing motivation and purchasing willingness during the journey. The effects of impression management applied by tour guides during the journey on tourists’ purchasing motivation and purchasing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34395433120058661000 |