Using Revised Technology Acceptance Model to explore Travel Product and Internet Buying Intention
碩士 === 大葉大學 === 管理學院碩士在職專班 === 102 === The study is based on the theory of Revised Technology Acceptance Model. Such as ,to analyze Subject Norm、Image、Trust、Perceived usefulness、Perceived ease of use and the aspects of the experiences of consuming products on line. For the relevance of consumers...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28855563589297297388 |