The Relationship between Consumer's Attributes and Motives for Strolling in Night Market

博士 === 大葉大學 === 管理學院博士班 === 102 === Due to the different type of shopping area, most of consumers to the night market are having motivations various from those who go to other shopping places. Independent Tourists are main consumers in the night market, this study explored the relationship of cause...

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Bibliographic Details
Main Authors: Ming-Yao Chen, 陳銘堯
Other Authors: An-Tien Hsieh
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/71532683326624806118