The Effects of Brand Awareness and BrandPreference on Basketball Players’Purchase Intention
碩士 === 大葉大學 === 運動事業管理學系 === 102 === Basketball has become one of the most popular sports among young people in Taiwan; it is popular regardless of any age. Most of the previous studies have proved the popularity, and when basketball athletes rapidly grow, major sports brand may us the popularity to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40704257556610298116 |