Research on Integrated Brand Marketing Strategy for Taiwan Woodworking Machinery Industry

碩士 === 朝陽科技大學 === 木工機器產業研發碩士專班 === 102 === Since 1990s, with low-cost labor and huge government subsidy, the advance of manufacture techniques of China has threatened the woodworking machinery companies in Taiwan, who have occupied the median class world market over the past few decades. To address...

Full description

Bibliographic Details
Main Authors: Po-Yang Liao, 廖柏仰
Other Authors: Justin, J. Y., Lin
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/13193170071193292745