A Study of Relationship Marketing of NPO for Fundrasing
碩士 === 朝陽科技大學 === 社會工作系碩士班 === 102 === Different from transactional marketing, relationship marketing is a marketing concept that focus on developing long-term relationships with various stakeholders. It is quite suitable for “people-oriented” nature of NPOs, because it emphasizes the importance o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20945806063722670948 |