Exploring the consumer decision-making process for restaurant selection via the platform of smartphones
碩士 === 朝陽科技大學 === 休閒事業管理系 === 102 === The framework proposed by Engel, Kollat and Blackwell (1968) (so called the EKB model) has been widely applied in analyzing the buying decision processes of consumers. However, the inherent attributes of the mobile information environment have challenged the tra...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34346487815451926728 |